SALES & MARKETING

Diploma

Level 4

Sales & Marketing Level 4

Are you keen for a career in sales & marketing?

Do you already have experience in sales & marketing and looking for promotion?

Do you want to move into marketing management?

The trust between a customer and supplier is primarily built through sales and marketing. Excel at this process and you will stand out from the crowd. The further goodwill built through post sale customer service, will create a strong and long-term working relationship.

This course will allow you to develop up to date business marketing skills to help you to rise to the top in this industry.

If your aim is strategic marketing management, you can completing the Extended Business Management level 5 programme followed by the Level 7 Business Strategic Management Diploma with your specialism being in Sales & Marketing.

The Sales & Marketing level 4 course comprises of 10 modules:

The business environment

What comes to mind when you think of the word ‘environment’? You probably think of surroundings, and the conditions and influences of the surroundings. Similarly, the business environment refers to an organization’s surroundings – its external surroundings, as well as its internal surroundings.

Customers and customer service

This module starts by looking at customers and how they make decisions about their purchases. What factors do they think about when buying a chocolate bar, vegetables, a book, a refrigerator or a house? How do businesses decide which company to use when buying a new computer system? Before you can start to market to people you must have some clear ideas about how they think, and understand the attributes and benefits that they are looking for.

Marketing mix

In marketing, a company is faced with two kinds of variables. First, there are the variables associated with the external environment; the environment surrounding the organization, made up of the macro-environment (the broad environment consisting of political, economic, socio-cultural, technological dimensions) and the micro-environment (the competitive structure of the industry in which the company operates). A company has no direct control of these external variables. The second set of variables contains operational variables; factors over which a company has full control.

Marketing and sales planning

Marketing and sales are fundamental to business, whatever the sector. In the private sector, it is accepted that marketing and sales planning is essential to achieve profitability and market success. In the public sector and in the charitable sector, the focus is not on profit making but on customer(or more broadly, stakeholder) satisfaction. Marketing is increasingly playing a key role in the non-profit sector to build awareness of issues and promote causes, taking the perspective of not just customers (recipients) but also donors.

Marketing strategy

How then do organizations develop strategies in a complex marketing environment? How do they assess opportunities and threats? Which markets and segments do they target and why? Which market positions play to an organization’s strengths? What product portfolio should be maintained for long-term value? These are some of the questions we shall address.

IT in business

There is clear evidence that Information Technology provides competitive advantage, whatever the business sphere an organisation operates it. To gain advantage, managers must know how IT can be used in internal and external processes to deliver better value to the end customer.

Managing and using marketing

This module will provide you with a comprehensive introduction to marketing. It is intended to be relevant to the management and operation of organisations in many different areas of the economy, including those which do not operate for profit.

Customers and their needs

The aim of modern marketing is to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create a two-way communication between the two parties. The customer communicates his or her preferences, and the business communicates information about products that will satisfy the customer’s needs and wishes.

E-marketing communications

The success of the World Wide Web and the proliferation of the Internet and associated technologies have revolutionised the way organisations conduct their business. The most apparent change has been the support provided through technology to a number of traditional operations, such as sales, communications, customer services and marketing.

High performance sales

An organisation’s success depends on a number of factors including its operations, its marketing strategy, its human resource management and its sales. One of the most common criteria used for assessing the organisation’s success is sales growth. This is an indication that the organisation manages to maintain its existing customers but also attract interest followed by sales from new markets.

Qualification Details

The Level 4 professional qualification modules and assignments for this course are equivalent to the first year of a University Degree. If completed with the professional Level 5 the Extended Diploma in Business Management or if you have other equivalent qualification, you can complete a university top up to gain a full UK degree. The professional level 4 qualification carries 120 UCAS credits.

The Diploma in Sales & Marketing qualification is accredited by the ATHE (Awards in Training & Higher Education), which is fully regulated by Ofqual.

Progression after passing the Diploma in Sales & Marketing level 4

Professional studies route

On completion of this course, students can progress further on the professional studies route by studying the Extended Diploma in Business Management Level 5 and the Level 7 Diploma in Strategic Management with a specialism in marketing.

University Route

Alternatively, after the level 4, students can complete the extended Business Management level 5 and then have the opportunity to apply to complete a BA degree one year top up or complete the level 4 and then apply for a two year top up at any UK universities.

Examples of University Progression

  • Southampton Solent University
  • University of Derby
  • University of Lincoln
  • University of Central Lancashire (UCLan)

What is included in my course?

All course material, including online modules and written assignments

One to one open access teacher support

Dedicated student support for all general course enquiries

Assignment support, marking and feedback

What is included in my course?

If you have a level 3 qualification already, you are eligible to begin your studies at level 4 or above, depending on your level of marketing/management experience. Please feel free to ring our initial advice and guidance or speak to a teacher prior to starting by ring 02394 00 3559

If you already have an unrelated degree, you can study the level 7 and then complete a university top up to a Masters degree.

Course Overview

This level 4 course is made up of 10 modules and 10 written assignments. Each module consists of 40 guided learning hours of material with an additional 30-50 hours worth of optional materials that comprise of recommended exercises, recommended readings, Internet resources, and self-testing exercises.

Course Overview

This level 4 course is made up of 10 modules and 10 written assignments. Each module consists of 40 guided learning hours of material with an additional 30-50 hours worth of optional materials that comprise of recommended exercises, recommended readings, Internet resources, and self-testing exercises.

Written Assignments

The undergraduate Level 4 (Sales and Marketing) has 10 modules and 10 written assignments.

On completion of the modules, students will be given access to the assignments. The assignments are approximately 5,000-8,000 words each.

Students are provided support on the modules and assignments via the ‘Tutor’ section of the learning platform.

The assignment unit titles for the level 4 course are:

  1. Business environment
  2. Customer service
  3. Customers and their needs
  4. E-marketing communications
  5. Information technology in business
  6. Managing marketing
  7. Marketing and sales function
  8. Marketing mix
  9. Marketing strategy
  10. Selling

Sales & Marketing Level 5

Includes registration and assignment fees

Payment in full option

Save £200 when you pay in full at enrolment

£1,800.00 £1,600.00
OR

Instalment plan option

First Instalment £450 followed by 12 x monthly payments of £112.50
Total paid £1,800

First instalment £450

First instalment includes course registration and examination fees paid to ATHE. All future instalments will be taken monthly on the same day as enrolment

Sales & Marketing Level 4 & Business Management Level 5

Includes registration and assignment fees

Payment in full option

Save £201 when you pay in full at enrolment

£2,200.00 £1,999.00
OR

Instalment plan option

First Instalment £550 followed by 12 x monthly payments of £137.50
Total paid £2,200

First instalment £550

First instalment includes course registration and examination fees paid to ATHE. All future instalments will be taken monthly on the same day as enrolment

If you have any queries regarding the programme, unit choices, enrolling process or related topics, please phone us on 02394 00 3559 or send an email to iag@goldedgetraining.co.uk

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